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Venturing Into The Massage Therapy Business: The Beginner Guide

August 10, 2015   

Those interested in venturing into the massage business might find this helpful. The first step should be certification. In most states and cities, one needs to have the necessary qualifications before they can be allowed to lease a room out and run a business it. There are certificates in massage and diplomas in remedial massages that can set a professional on the journey to freelance practice. Qualification is perhaps the first thing many customers will look for in a massage therapist.

Apart from qualifications and certification, professional success cannot be easily achieved without an alignment. There are many chiropractor specialists and masseuse organisations out there. Many of them require some qualifications or entry exam. This should not be a worry because the risks far outweigh the benefits of not joining such an organisation. They improve credibility and standing of the practice and the professionals involved. Joining some even shows insurance rebates.

Obviously there is a need to register the business and choose a name for it. The naming process is fun, but should still be carefully controlled. The name is a very important aspect of a business. Do not go for names that are either too difficult to pronounce or that have complex spelling. The name chosen should be both simple and memorable. Another helpful step that might attract customers is registering with health funds. When customers claim massages through their respective health funds, they make themselves eligible for rebates. Contact all the known health funds and fill out the paperwork, making it easier to attract their members.

For a new business, how they put word out there about their presence matters a lot. When budgeting, make sure to allow some time and money for marketing the business. There are many ways through which proper marketing can be achieved.

Build a website to market the business. When starting out, the website does not have to be elaborate, depending on the traffic flow estimates. However, the website built must be fast, interactive and easy to use. One does not have to be an expert in computers to do this. There are tools available online through which one can build a basic website.

Social media is another powerful marketing outlet. Open a facebook, twitter, instagram or Google plus account. It is easy to connect most of these accounts such that what is posted on one appears on all of them. Some of these social media sites like facebook and twitter offer sponsored ads. However, these must be used carefully, and the progress tracked. Remember that social media is there for entertainment. Any posts on the social media platform must be made as entertaining as possible. More entertaining posts make it easier for people to share, comment and talk about them. All this will eventually drive sales towards the company. However, be careful not to go overboard as people are likely to ignore these.

The good, old fashioned flyers and business cards also work wonders. Put them in locations where everyone can see them; places with heavy traffic like malls.